"Moon Boots" May Be Original, But Not Distinctive
#trademarks #euipo #moonboot Companies are increasingly trying to look beyond traditional trademarks and attempt the registration of their most characteristic packaging and products as 3D trademarks, from chocolate bars to batteries. Trademark rights have many advantages over other forms of IP, as they are especially robust and easy to enforce, as well as being renewable every ten years potentially forever. However, not every product can become a trademark , as we have seen